Networking And Your Mechanic

What would you think if your mechanic came to service your car in a crisp dress shirt and tie? I recently attended a recruiting event for a network marketing company and the guest speaker; let’s call him Jordan (a six figure earner for the company). Jordan gave an impressive and motivating speech. One of the things he focused on with the group of 40 or so middle class potential “new recruits” was that of their image. As my favorite topic was brought up I looked the room over… again, and I saw many well dressed individuals and a few others who at least made an effort to look professional. Still a few more dressed like they were between the pizza place and the couch for the second half of the big game. I have no qualm with jeans and your favorite shirt, but when attending a possible business venture, really? Jordan went on to exemplify how important it was to market your self in a professional manner no matter what your service or product. His point was that if you appear to take your job/product seriously then that puts your potential client’s apprehension that much more at ease. I couldn’t agree with “Jordan” more. Take this scenario as an example… You walk into “Oil Change America” and you ask for the usual oil change, only instead of a guy covered in grease and wearing the traditional shop gear, a clean cut gentleman wearing a clean white shirt and a tie comes to take your keys. Your first thought would be wow; I must be a valued customer if the shop owner is coming in to change my oil! Right? Or maybe you are pessimist and you think it’s the government, there to plant a gas guzzling device under your hood. My point is simply if you take the time to dress considerably well for anyone whom you are asking something of, they will notice your efforts to be considerate, especially if they work in a field that you wouldn’t normally expect it! Attorneys, CPAs, bankers, BMW salesmen aside, if you work in a business that expects less, why not offer more?